Digital Marketing & Social Media for Busy Small Farms
March 20 • 7:00 PM - 9:00 PM • Sprout Growers and Makers Marketplace • Little Falls , MN 5634545.99186707 -94.3490448
Sprout Growers and Makers Marketplace
609 13th Avenue Northeast #8
Little Falls , MN 56345
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Time: 07:00 PM - 09:00 PM
Your customers spend 20 hours each week on the internet and social media – so meet them where they already are! This session will teach small, busy farmers how to use a little bit of strategy and some digital marketing and social media skills to sell their small farm’s products.
Topics include digital and social marketing overview (SEO, platforms, mediums/media channels, how to use things like hashtags effectively), understanding your customers and what they want, genuinely telling your story through tidbits and photos, getting positive reviews, and paying for advertising where it makes sense.
Workshop presenter Lisa Baker is owner of Bakers’ Acres, a 15-acre certified organic family farm in Avon, Minnesota. The farm grows vegetables for a 70-customer CSA and small-volume wholesale accounts in the Twin Cities and Central Minnesota. Her Master’s degree focused on using ethnographic research for branding and marketing strategy development. She worked for 10 years in marketing roles in Fortune 500 companies, 5 years consulting via her own production and marketing agency, and she currently serves as the Marketing Director for Sprout in Little Falls.